This trailer pretty much sets the tone for what I usually like in a trailer, which is having sound and music driving the visual images on screen. As for this one in particular, I love how you get the continuing theme of running through the twisted hallways with flashing images, slowly building tension up until the big blast of everything in the end, much like the pacing of the actual movie. And of course there's the sudden silence and that excellent tag line.
Eyes Wide Shut
As WKW says, usually, during a movie, the image takes center stage, while music serves in the background, but sometimes it's nice to switch it up and have the music up front and have the images accompany the music. This is another one that's driven by music. The images that flash before the screen add credence to constantly hearing, "They did a bad bad thing," with quick flashes of things like the dead body, the deterioriating marriage, and many flashes of the couple with people who are very much not their spouse.
The Social Network
One of the most brilliant teasers in the past ten years doesn't have a single frame of footage from the movie, which is probably more of a complement to Aaron Sorkin's dialogue than anything else, but still, when this hit, everybody who had no fucking interest in seeing a facebook movie suddenly paid attention. I think it's a brilliant piece of marketing.
If I had to choose one trailer as my absolute favorite, this would be it. Once again, it's just a perfect combination of image and music working together. I had no interest in watching the flick, then I saw the trailer. Watched the movie immediately afterwards. Once again, I love the contrast of whats said in the song to what's portrayed on screen. You feel the physical threat and tension between the two, and yet see some moment of true tenderness. Favorite moment is the absolutely haunting image of Leslie Chung covered in blood and shaking in pain. The remix of the song brings the whole thing home for me.
It's Alfred Hitchcock being charming as all hell, and you know what, through him simply talking to you, you suddenly find yourself wanting to see the movie very badly.
This is actually the French trailer for the De Palma flick. I think the idea of showing you the entire movie from beginning to end at super speed is a brilliant idea, especially for a thriller which depends so much on you not knowing what's going to happen next.
I don't know about you, but I don't think it's possible to watch the trailer without wanting to see the movie afterwards. I mean, who doesn't want to know why the fate of the world rests on a coca cola machine? What a brilliant way to tease the audience about the absurdity of the movie.
Why do I love this trailer? Marlon Brando, James Coburn, and fucking Ringo Starr screaming, "Viva Zapata!" Is Candy Faithful? Only to the book.
The original Hong Kong trailer. Why? cause it doesn't tell you jack shit about anything. It's over three minutes long and it's just people getting shot in amazing ways. It's absolutely ridiculous and that's why I love it.
I think this was a first time I saw a trailer and really fell in love with it. It was just, through the images flashing and the narrator you could feel yourself entering into a grand epic world. You weren't too sure what direction the movie was going to go as well. It could just as easily be a love story or a tense thriller with action bits. Interestingly, it actually is both.